Tonics to lift the Spirits - Roots & Bulbs - London
With row upon row of fresh, vibrantly coloured, cold-pressed vegetable juices, Roots and Bulbs’ first store, designed by architecture firm K-Studio, will surely be welcome among the foodie boutiques of London’s Marylebone. But the ethos of this entrepreneurial new health brand might come as a surprise. Standing firmly against the culture of detox and rapid-weight-loss cleanses that juicing is usually associated with, Roots and Bulbs wants people to integrate vegetable juice as a sustainable and super-healthy daily habit, long-term.
Avoiding the sugar overload many other juice brands are currently under fire for, these juices are predominantly green - fruit is added to some but not all. Roots and Bulbs is a simple proposition, with refreshingly humble promises. And whether or not you believe that beauty comes from within, the packaging (transparent, of course), conceived by Construct, is sweet enough to seduce the staunchest of skeptics.
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